OneZero of Medium reports that of-late your mouse movements are being tracked and that data is replayed over and over again to determine what the customer actually wants. It helps them study the customer behaviour. To the company’s surprise there are even software which calculates the number of times your mouse was hovering a particular link or a page or an item.
Famous sites like Zillow, Teespring, Airbnb, Reddit and Carfax use such services to determine the likes and dislikes of customers. Among others there are even sites like Shopify, ABC and eBay who use such services.
These movements help companies to determine the degree of tweakness to be done on the website so that customers are influenced to buy a product of service. There are times when we click on ‘buy’ a product but then we lose interest by the time we check out, the software helps these companies to tweak their site in such a way that the customers are encouraged to complete the checkout order.
There are more cases reported of your mouse movement being spied on the internet by anti-virus giant known as Avast. According to investigations done by PCMag and Motherboard, it has come to light that Avast spies, collects and harvest data down to the milli-second and pay up for the costs they incur when they offer something for free to the customers.
According to Jumpshot, these data are packaged in a better way and are sold to companies like Google, Microsoft, Intuit etc. This package which is sold include information on clicks on products and movements with time. This helps the tech giants determine the consumer behaviour and at the end of the day help the company as a whole.
Here is what PC Mag has to say:
“The data collected is so granular that clients can view the individual clicks users are making on their browsing sessions, including the time down to the millisecond. And while the collected data is never linked to a person’s name, email or IP address, each user history is nevertheless assigned to an identifier called the device ID, which will persist unless the user uninstalls the Avast antivirus product.”